The same can be expected to happen to FAST services. These are brands viewers are comfortable with, meaning they’ll ultimately exert a pull on the audience away from the digital brands that have made up FAST lineups for so long. Already, many of the most distributed FAST channels are connected to traditional media, ranging from giants like NBC Universal and A&E Networks to diginets Buzzr and Circle. Most FAST channels won’t be as lucky as local news. The audience for local news is obviously niche on a national scale but offers a way for these networks to get ahead of the changing content trends for younger viewers.
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The number of local TV stations adding a live FAST component for their news offerings is growing quickly, led primarily by Tubi (with Fox and Hearst affiliates), Haystack TV, Fire TV News and STIRR.
Unless viewership is increasing at a similar, or faster, rate than the number of channels being launched, a hypercompetitive period will emerge where some channels take a high amount of views, leaving hundreds of other channels to scrap it out for the rest. The Alarming Prospect of NBC Clocking Out at 10 P.M. But as with all things, unfettered growth is not possible in the long term. The growth in hours of viewing and ad revenue Wurl has seen across large studios further explains why FAST is experiencing such growth. This is why both the number of FAST providers and channels has exploded in 2021, as anyone with content or a way to distribute it sees new revenue streams. Increased audiences means more people seeing ads, which means more revenue to be had. This explains the current gold rush we are seeing: There’s money to be made in FAST. The large number of channels says two things about FAST: one, it is clearly a field that is growing among audiences and, two, at some point in the next year or two, expect the current gold-rush phenomenon to end.ĭata provided to VIP+ by leading FAST channel distributor and ad service Wurl shows the number of ad impressions served to viewers of the channels they package and distribute started to massively increase during the first stages of the COVID-19 outbreak in 2020, and it has continued to increase throughout 2021 versus initial 2020 levels. A quick glance at VIP+’s monthly tally of the number of channels available on FAST services shows very few lines turning down, with the vast majority of services adding more channels every month. The number of channels keeps growing as the marketplace becomes more crowded and competitive.
VIP+’s exclusive research shows that there are currently over 1,000 FAST channels operating in the U.S alone across 20 different FAST providers.
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Free ad-supported streaming TV (FAST) is growing rapidly.
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